Do you know which are the biggest advertising agencies in the US? Industry titans are willing to spend billions of dollars to get some airtime and publicity wherever media is shown, either in the US or elsewhere in the world.
Marketing agencies are one of the most important parts of the market. Marketing is a set of activities that are used to guide the flow of products and services from the producer to the consumer, the user, the customer, the client. Marketing is a discipline dealing with market issues, market needs, and ways of meeting these requirements. This area is always developing and expanding with the development of the market and aims to set the theoretical basis for the business strategies of the market. In marketing theory, market success is most often associated with understanding and meeting market needs (consumer needs), but new, more advanced concepts are becoming more common. Marketing theory deals with issues of limiting marketing functions in an enterprise and a growing range of related issues. An important aspect of marketing is demographics, since the age, gender, and some other population structure depend on the way they work on the target population. Marketing is a business-oriented concept for customers. In this theory, the design of products and services begins with the needs of consumers, and as the goal of the operation, customer satisfaction is set. In enterprises where the marketing consumer market is fully implemented, not only the marketing department but all the employees, are concerned, working with the awareness to work for customers. Customer commitment in these companies is particularly relevant to employees who are in direct contact with them. Market research is the core of the decision-making system in marketing management. Market research can be viewed as predominantly project-oriented, for collecting predetermined data to obtain predefined information. The marketing concept is gaining more and more supporters because of the success it has achieved, and there are many improvements and enhancements to the core ideas. One of the biggest advertising agencies in the US is Experian Marketing Services, owned by Experian plc. The New York-based ad agency raked in $870 million, with $432 million coming from the US. DJE Holdings is the parent company of Edelman, the world’s largest independently-owned public relations agency.
If you want to see which are the best advertising agencies in the US, check Insider’s Monkey list of 10 Biggest Advertising Agencies In The US and find out more about this interesting topic.