Keep reading about makeup companies that do not test on animals. Insider Monkey has recently published an interesting article about this topic. In the late 1930s, the United States Food, Drug and Cosmetic Act was signed into law, which introduced certain safety standards for cosmetics that pushed companies to test their products on animals first. These tests, such as Draize eye and skin irritancy tests, used to be considered the most important cosmetic safety assessments and were mostly performed on rabbits. By the 1980s onward, activists began raising awareness and launching movements against animal testing.
The European Centre for the Validation of Alternative Methods was established in 1991 to develop and spread the use of alternative tests that do not need to involve animals. Five years later, the Coalition for Consumer Information on Cosmetics, composed of animal welfare groups, started the Leaping Bunny cruelty-free certification program in the U.S and Canada.
Now without a further ado let’s see what Insider Monkey has investigated for us. We have picked two companies from their list.
The first company that does not test on animals is Kat Von D Beauty, a relative newcomer in the makeup business. The brand began as a makeup line under Sephora and now offers a full-fledged line of cosmetics, ranging from trendy liquid matte lipsticks and eyeshadow palettes, to concealers and foundations. This makeup brand bears the name of its creator, popular tattoo artist Kat Von D. It is reformulating all the makeup it carries to be vegan, which it defines as “a product that does not contain any animal products or by-products, and has not been tested on animals.” Its vegan products are marked with the hashtag #VeganAlert on its website. Anastasia Beverly Hills specializes in producing the best-quality brow products on the market today. However, it has now expanded to carry lip, face and eye makeup, as well as makeup tools. It offers brow products in a wide array of shades and kinds, depending on one’s preference — be it pencil, pomade or powder. Anastasia Beverly Hills was established in 1997 by Anastasia Soare, a Romanian beauty entrepreneur who introduced the brow-shaping trend of using the “Golden Ratio” (a mathematical formula that has been shown to be inherently beautiful to the human eye). The company has garnered the loyalty of many high-profile celebrities such as Oprah, Jennifer Lopez and Heidi Klum, among others.
For any further interesting information read Insider Monkey’s article about 10 makeup companies that do not test on animals.