The social media industry has been gaining popularity and is becoming a more lucrative industry for the past few years. From video calls to online meetings, social media has played a significant role during the pandemic in terms of connecting people to their loved ones as well as disseminating important news and information to a wide audience. According to the PEW Research Center, around 72% of people in the US used some type of social media, and the industry’s revenue reached $36.14 billion. Leading social networks usually boast a high number of user accounts or strong user engagement metrics. There is a growing trend of social media “influencers” where notable people who have enough media visibility are hired by brands to promote their products. Social media workers often receive high salaries and good benefits. They provide a more engaging social media experience. Global brands are leveraging their user-generated content on social media platforms such as Pinterest, Inc. The social media revolution has led to the emergence of a number of popular online platforms that have reshaped the way people communicate.
Insider Monkey gives a list of the 21 most popular social media platforms in 2021. One popular social media platform to look out for in 2021 is Houseparty which is a group-video messaging app that allows users to video chat with 8 people at a time. Flickr is a popular social media platform devoted to sharing photos and videos. For mobile users, Flickr has official mobile apps for iOS and Android and has an optimized mobile website as well. Discord is mostly used by gamers. Servers are a collection of chat rooms and voice chat channels. The US remains the largest Snapchat market with over 103 million users. On average, Snapchat users spend about 30 minutes on the app every day. The market valuation of Snap Inc. Douban is the most popular review-based social media platform in China. This popular social media platform is built on people creating groups, fan pages, and discussion threads to review content that sparks discussions and debates. Tumblr users can follow different blogs and can also make their own private blogs. The company reported that as of February 2021, there are over 518.7 million blogs on the website. One of the most recognizable names in the tech and media landscapes is Twitter which is a real-time microblogging platform that was launched in 2006. It is a popular social media platform whose main feature is defining tight limits on the length of each post which is called a tweet. Read more details from the article: The 21 Most Popular Social Media Platforms in 2021.