Do you know that logos are very important on the market and that people are still doing double-takes at some terrible redesigned logos? Despite the power inherent in having an iconic brand and logo, some companies reach the point where they feel a change is needed.
The company logo can be modified. Although it represents one of the most important corporate symbols, the logo design is worth changing if there are real reasons for that. Market-based, correct logo change modernizes the company and affects the increase in traffic. When you know what you can and what you can not do when changing the logo of a company, you can enhance the image of the company, bring new customers, create a stronger connection with the existing ones and record an excellent reference. Many renowned companies and institutions have changed their logo for years without adversely impacting their image. Their logo has been modified by companies such as Adidas, Alfa Romeo, Adobe, BBC, Kodak, Bacardi, Shell, Federal Express, Fiat, Ford, IBM, Citibank, Microsoft, Bosch, Apple, Pepsi, Xerox, Becks and many others. A look at the logo of a particular company should cause some emotion. On the other hand, if the logo is not well designed, they can make the company look a bit strange in the eyes of the viewer. It is clear that tastes are different, and that trends are changed every day, but some symbols simply remain engraved in people in memory forever. Sometimes the changes are not good, and instead of leading to more profit and recognition, they have the opposite effect. Tronc Inc is just one of the companies that changed their logo and name. The company was first changing its name from Tribune Publishing to tronc, in a baffling move that could only go downhill from there. That name change, of course, necessitated a redesigned logo, at which point the company went from having a stately logo befitting its respected publishing operations, to one that looked like it belonged on a cereal box. Verizon Communications Inc. (NYSE: VZ) also wasn’t pulling any punches in the race to find the bottom of the logo barrel. The company’s old logo wasn’t anything to write home about, primarily featuring a zooming Z to go with a slightly slanted name and an inexplicable giant check mark above the name.
If you want to read the rest of the article, check Insider’s Monkey list of People Are Still Doing Double-Takes At These Terrible Redesigned Logos.